Roadshows, demonstrations and training events are extremely effective ways of reaching out to customers, the general public and internal staff teams.
Experiential marketing brings brands to life, delivering a unique experience where your brand is brought face to face with customers. It is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty.
However, most companies do not have the internal resources and experience to organise and execute live marketing events, this is where Ambition can help.
Working to the parameters of your brief and budget, we can create the tools to take your message out to the public and execute the essential professionalism that best represents your business. To do this, planning, time management, communication and well organised daily activities such as route planning, permissions and logistics with the flexibility to adjust the details as the event progresses, are all key to successful campaigns.
Once a customer is familiarised with a brand or product, four of the main factors that influence a decision to buy are:
A: Does it do what I want? B: How much does it cost? C: Will I have good after sales service and product reliability? D: When can I have it?
Demonstrating the product professionally can be the vital catalyst in persuading a customer to purchase from you, this answers the first question. A good demonstration is a perfect opportunity to enhance brand recognition, initiate conversation, inform customers of company structure and local support, present new products and prove the product does what you say it will. The customer is then able to experience the product for themselves. Whilst they are engaged in a positive experience, they can be further informed and have assured answers for any remaining questions.
Thorough preparation of your presentation is key. From selective event invitation to site branding, a warm welcome, noting of customers details and product requirement, product presentation and performance are all critical! There should also be a considered conclusion and thank you at the end of the day. Ambition will ensure that at each point the event is a smooth and seamless customer experience.
